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Giving up smoking
Nicotine, dependence and cravings
Change your smoking habits
A science-based approach to managing smoking without willpower. Understand your brain process and break the habit.
Process:
Trigger. Behaviour. Result.
You have developed a habit around smoking.
Your brain’s reward system has learned to associate smoking with relief from discomfort. Stress, frustration, fatigue, or transition trigger the urge, and smoking delivers a short-term sense of ease. Over time, this learning becomes automatic.
Your brain is on autopilot.
Most approaches rely on willpower, avoiding triggers, or substitution.
That may work short-term, but the habit remains.
Being aware you can change the habit
Being aware of the craving before the behaviour kicks in, reduces the reward value of the habit. This creates new, positive associations that put you back in control.
Nicotine is a stimulant drug – from the lungs it reaches the brain in about seven seconds. Most people assume that when they smoke they become addicted to nicotine, but there is now some scientific evidence that suggests nicotine is not as addictive as we used to believe.
Smoking isn’t just about nicotine; it’s also about habits. Maybe it’s that smoke after a meal or during a coffee break. These routines can be just as tricky to let go of as the addiction itself.
Psychological theories help explain why smoking becomes such a strong habit.
Habits are behaviours we carry out on autopilot. They’re shaped over time and often tied to emotions, routines, or certain situations.
Imagining eating a lemon, this can trigger physiological reactions (salivation, facial muscle tension, stomach preparation). And imagining smoking taps into the same brain systems, producing real physical changes even without a cigarette.



